Independent
product engineer.

I'm James Fitton, based in Luton, UK. I take ambiguous product ideas and turn them into shipped software — product shape, interface, frontend, backend, data, infrastructure, store submission. All of it.

My current focus is ROAM, a swipe-to-discover app live on iOS, Android, and the web — designed, built, and operated solo. It's the most complete proof of how I work: one person, three platforms, one codebase, real users.

Around that I build interactive data viz, generative and creative web, and LLM-powered tools. Same approach each time: figure out what the thing actually wants to be, ship a version people can poke, learn from what breaks.

I'm self-taught — no CS degree, just years of shipping. That shows up in how I work: I move fast, I make calls without waiting for permission, and I'm allergic to ceremony that doesn't help users.

Open to product engineering roles and selective client work where ownership is the point.